Legal
SMS terms
Effective October 14, 2026
These terms cover the Northbound text messaging program. Northbound is software from Capture Lab Inc. that a manufacturer’s or distributor’s freight team uses to coordinate its shipments, with an AI assistant named Laurie. “We” means Capture Lab Inc.
What the program is
Texting Northbound is a two-way conversation with Laurie, the freight team’s assistant. Two kinds of people text with her:
- The shipper's own freight team, who ask Laurie about their shipments (where a truck is, what is running late, what needs their decision) and get her answer by text.
- The shipper's carriers' dispatchers and drivers and its customers' receiving staff, who ask Laurie about shipments they are part of (appointment times, reference numbers, dock hours) and answer her questions about them (availability, arrival times, delivery).
Every message is about a specific business shipment. There is no marketing and no promotions.
How you opt in
- In the Northbound app: a member of the freight team enters their own mobile number on their profile and ticks the box agreeing to texts from Laurie.
- By texting first: when you text the shipper's Northbound number, Laurie replies to you in that conversation.
- By phone: someone on the shipper's freight team asks whether Laurie may text you about your shipments, and records your answer, before any text is sent.
Laurie never starts a conversation with a number that has not opted in one of these ways. Consent is not a condition of doing business.
Consent language
Beside the mobile number in the Northbound app:
“Text me from Laurie, the freight assistant in Northbound by Capture Lab, about our shipments. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help.” The box is unticked until the person ticks it, and links to these SMS terms and our privacy policy sit directly beneath it.

Read by the shipper’s freight team by phone, before any text is sent:
“Can we text you at this number, from our freight team through Northbound by Capture Lab, about your shipments’ pickup and delivery times, appointments and status? Message frequency varies, message and data rates may apply, and you can reply STOP at any time to opt out or HELP for help.”
Only after a clear yes does the team record the number, the person’s name, their agreement and the date on the contact record.
Message frequency and cost
- Message frequency varies with your shipments and with how often you text Laurie.
- Message and data rates may apply.
Opting out and getting help
- Reply STOP to stop receiving texts. UNSUBSCRIBE, END, QUIT and CANCEL work too. You will get one message confirming it, and no further texts until you opt in again.
- Reply START to receive texts again.
- Reply HELP for help, or email support@capture-lab.com.
Wireless carriers
Wireless carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier and device.
Privacy
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes, and text messaging opt-in data and consent will not be shared with any third parties. How we handle data is described in our privacy policy.
Contact
Questions about these terms go to support@capture-lab.com, or write to Capture Lab Inc., 1800 Owens St., San Francisco, CA 94158.